Appeteaser: …new jewellery collection from Lucy Folk
As a jeweller and silversmith, Lucy Folk is known for her rather off-beat take
on what constitutes 'fine design' in the world of jewellery.
Her eponymous label is known for designs which push the boundaries
between bold and delicate, between delicacy and prominence,
mixing an almost humorous wit into otherwise serious pieces.
So it's no surprise that the launch of her new collection,
plays homage to its inspiration: the seductive qualities of fine food.
As much as the jewellery is gorgeous, which it truly is,
the art direction of the campaign is equally delicious;
balancing, as it does, sophisticated style with
a healthy dose of not-taking-itself-too-seriously-ness.
(Is there a word for that? Because there should be!)
How better to describe a label which remains true to its Australian roots,
while becoming coveted the world over in stores such as Merci in Paris,
Start in London and Ten Over Six in Los Angeles?
It's that delectable combination of global and local,
just like fine foods which are precious because they are rare,
or precious because they are delicious….
And sometimes, like this jewellery collection, they are both.
Oh, and by the way, this isn't a sponsored post,
as is my way…I just happen to like the jewellery.